The Business of Architectural Photography: Charging, Clients, and Contracts

Let's talk about the "juicy stuff" – how we actually run our architectural photography businesses. It's a common area of curiosity, from day rates to licensing, and there are certainly different philosophies that can lead to success.

When it comes to charging, I've found a hybrid approach works well. I use an hourly rate that scales up to a day rate after a certain number of hours. This allows for flexibility to work with smaller clients on shorter projects, while ensuring fair compensation for longer, more involved shoots. On top of that, there's a per-image cost, which helps account for the time spent in post-production. Expenses like an assistant's fee, gas, and parking are typically billed directly to the client.

Another perspective is a straight day rate, where the assistant's fee is rolled into that rate. This simplifies the pricing structure for the client. Regardless of the exact billing model, understanding what's included and what constitutes an additional charge (like "altering reality" requests beyond standard photographic retouching, such as removing corporate logos) is crucial. Transparency and clear communication upfront are key.

Client relationships are the bedrock of this business. My ideal scenario involves a core group of clients – those I consider friends, whose children and even dogs I know. These are the relationships I'd "die for," as they often provide consistent work and allow for a mutual loyalty where both parties are invested in each other's success. Then there are clients who might come around once or twice a year, and those one-off projects. The ability to "curate" your clientele over time is a true benefit of this business.

When it comes to contracts, there are differing opinions. I personally use a detailed rate sheet that clearly outlines day rates, retouching fees, licensing, travel, and terms and conditions. A deposit is required to book the date, and while I aim for verbal leniency, it's important to be clear that if time is spent composing and editing a shot, it will be purchased. On the other hand, some photographers operate without formal contracts, relying on strong relationships and trust. Both approaches can work, but clear communication about expectations is paramount to avoid misunderstandings.

Ultimately, successful business in architectural photography hinges on a balance of fair pricing, strong client relationships, and clear communication regarding services and deliverables.